Circle K Europe was in the early stages of initiating a well-planned B2B strategy when their Marketing team contacted me to write and produce a series of thought leadership pieces that involves having these experts answer a series of questions and opinions. After some phone discussions and ideations, we agreed to focus on a range of industry experts within the company. Circle K Europe is based in Oslo, Norway with locations throughout the Nordics/Northern and mainland Europe. This is Expert story No. 2 with Sjur Haugen of the ongoing series.

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