Framery Acoustics is a fast-growing global B2B client whose main market is the United States. They were looking for a copywriter who knows the US-market and culture thoroughly. Working alongside Bob the Robot, a leading Helsinki-based creative agency, Fluid Copy provided consistent and regular content for the client on a tight but agile co-operation model. Work entailed text creation, proofreading and overall making sure that the material was natural to an American-based reader. This portion of the project involved Framery's website copy renewal for their products and services.